“The Need For Transparency” is a website that demonstrates the overwhelming feeling of being a content creator. Through the point of view of an influencer, this creative project will allow the audience to get an overall experience of what it’s like to be an emerging content creator. These experiences have been obtained through the different research methods such as observation and interviews/questionnaires and surveys. As a content creator myself, this project allows me to understand the different experiences and feelings other content creators go through as I am only familiar with my own personal experience.

This interactive website consists of many overwhelming visual messages. These include pop up emails suggesting different ways of communication such as proposals, negotiations, rejections and approval. The audience is introduced to the behind the scenes process of what this job may look like on a day-to-day basis from communication to content creation to feedback.

With this being said, the purpose of this website is to answer the question “What is the experience of being a fashion influencer?”. Although this project tried to answer this question, it will never have a concrete answer as there are infinite possibilities as everyone’s experience/feelings are different.

“When I’m not programming, I’m modeling on Instagram” - Naomi Ifergan.